Data-Driven Marketing, Analytics & Conversion Growth
Full-funnel digital strategy, web & social traffic analytics, and high-conversion commercial execution.
Sentraponsel
Digital Marketing & E-Commerce Manager
- ◆ Team Leadership: Directed a 7-member cross-functional team across paid ads, social media, content, and marketplace ops.
- ◆ Traffic Analytics: Evaluated cross-channel data (Meta, TikTok, GA4) to identify journey drop-offs and optimize attribution.
- ◆ Conversion (CRO): Scaled digital checkout volume across Shopee, Tokopedia, and TikTok Shop storefronts.
- ◆ Omnichannel Scale: Bridged digital launch campaigns with high-intent foot traffic to physical retail stores.
Almonesia
Digital Marketing Specialist / SPV
- ◆ Zero-to-One Asset: Built digital brand presence, visual guidelines, and organic channels from scratch.
- ◆ Content Analytics: Tracked video retention velocity, hook rates, and website session engagement data.
- ◆ E-Commerce Conversion: Converted viral recipe content and KOL traffic into marketplace purchases and repeat buyers.
Carlot
Digital Marketing Specialist / SPV
- ◆ B2B Dealerships: Fostered joint-marketing partnerships with car dealer networks to expand unit exposure.
- ◆ Traffic & Ad Analytics: Monitored visitor flows, landing page bounce rates, and CTR via GA4 and Meta Pixel.
- ◆ Lead-to-Sale Conversion: Deployed high-intent landing pages and WhatsApp routing to drive showroom appointments.
Homyclick
E-Commerce & Digital Marketing / SPV
- ◆ Storefront Growth: Managed multi-channel D2C web operations and marketplace customer acquisition.
- ◆ Funnel Analytics: Diagnosed browse-to-cart friction and benchmarked user retention using GA4.
- ◆ Search Intent: Optimized paid search bidding and organic on-page SEO based on real-time traffic demand.
Web Development & Technical Systems
Engineering enterprise portals, technical SEO, and data analytics integration.
KEINS
Engineered responsive B2B parts catalog portal, implemented technical SEO schema, and Google Analytics tracking.
JAPERINDO
Architected enterprise website for industrial steel operations, optimized for corporate tender inquiries and mobile speed.
Sondi Java Ventures
Built cross-border trading platform with international lead inquiry forms and conversion analytics integration.
NuArt Jido Kautama
Developed authority-focused consulting portal with automated client appointment booking and organic search indexing.
Brand Identity & Commercial Creatives
High-impact packaging, retail point-of-sale materials, and social visual suites.
Alfamart Retail Creatives
POSM & Promotional CollateralExecuted high-retention commercial point-of-sale materials (POSM), in-store promotional banners, and visual design assets for national retail distribution.
AFI FOOD
F&B Packaging & Brand GuidelinesFormulated end-to-end packaging concepts, commercial product styling guidelines, and brand visual assets for packaged food consumer products.
RAOOSH
Visual Identity & Social Asset SuiteStructured complete corporate design identity, typography palettes, and conversion-optimized carousel templates for social commerce growth.